Picking the right design for your retail store is just as important as picking the name of your company. The design of the store has everything to do with the consumer experience. Creating a space that’s inviting, accessible, and pleasing to the eye of the customer is essential in bringing new and returning customers your location. These retail trends can you give inspiration for your new designs and along with utilizing 4URSPACE, you can stay competitive with other retailers.

Retailers Are Adapting Localization

Retailers who listen to the local consumer needs are finding more success than those retailers continuing to sell on a national scale. O’Reilly Auto Parts is a national chain that has seen success in localizing, according to Retail Info Systems News. O’Reilly locations have been listening to the needs of their customer base at specific locations, taking into account geographic differences, rural versus urban areas, and even type of vehicle. Displaying products for a national market might give variety to the local consumer, but the majority of customers will buy for their location.

Retail Vendor Management Is Heading Digital

Technology is becoming an ever-present reality in the majority of consumers. Retailers are finding that developing a digital strategy, such as app development and in-store technology, has a major impact on success. An app that is developed for in-store use is especially attractive to today’s tech-savvy consumer. Letting the customer take control of their experience by allowing them to reserve an item in store ahead of time, apply discounts, and even pay with their phone will draw more customers to the store. Vendors who have helped retails create such experiences are part of 4URSPACE’s extensive retail project database.

The most successful retailers are those that are incorporating both online and in-store experiences for the consumer, also known as omni-channel retailing. Creating a cross-channel experience for the consumer is important for leveraging sales both online and in-store. Even incorporating wearable technology like smart watches will also enhance the experience as a customer can receive service quickly and easily.

Less Is More in Retailers’ New Construction Projects

Brick-and-mortar stores have always been about the consumer experience. They have been designed to be the shopper’s fantasy – an immersive experience that a person will return to time after time. However, in today’s busy world, smaller concept stores are on the rise. Called express stores – conveying the idea of a streamlined experience – these stores are geared more towards a busy and efficient shopper. Furthermore, they are perfect for the urban lifestyle, which is often minimalist and takes advantage of every space possible. Retail projects in New York, such as Starbucks and more recently Lowe’s, have adapted this model and have been successful.

The minimalist style isn’t just for express stores, however, as other retailers looking for large spaces are adapting the “less is more” mentality. The raw look is the new retail design that goes back to the basics of industrial-style spaces, according to Reno Macri of SmallBizDaily. It makes the store look less cluttered, focusing on a few key products and brands instead of overwhelming the consumer’s eyes. 4URSPACE can connect retailers with the right vendor who can create this type of space.

Picking the Right Real Estate for Your Retail Store Is Essential

Picking the right retail real estate or hiring the right construction vendor is important for the success of your store. A retail construction project that is too large can be economically taxing on a business; however, one that is too small can cause more frustrations for the consumer as retailers find it difficult to effectively store or space their products. This is why it’s not only important, but can be a difficult task to find the right retail construction vendor. 4URSPACE is a retail hub that connects brands and retailers to service providers and industry vendors. This retail project database features locations and companies that can benefit your new store. Use 4URSPACE as an online research tool to take on your new retail project and help your business succeed.