Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format. 
The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by, the new concept will be experiential, millennial-focused and Instagram-friendly.