Nespresso’s New Concept Delivers the Same Experience as its Product

Nespresso’s New Concept Delivers the Same Experience as its Product

The new Nespresso boutique in Cannes on Rue des Serbes, leverages technology to give visitors a great coffee and customer experience the instant they step inside.

Designed by Universal Design Studio, the pilot concept boutique opened its doors in May. With minimalist art by Herbert Hamak on the walls, architectural principles are utilized to create a unique atmosphere that merges retail with hospitality. The customer journey is integrated through the space – organized into three levels of engagement over the three floors of the store. READ MORE

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