Beauty retailer Bluemercury, which offers an array of higher-end skincare products, makeup and spa services, is about to expand beyond its current 145-store count.
Its latest venture takes the form of a new flagship store on New York’s Sixth Avenue. Aimed to the male demographic, its goal is to make Bluemercury a household name — or as founder Barry Beck says, “a national brand and a household name, an iconic luxury brand.”