Amazon adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push

Amazon adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push

Amazon.com Inc is rolling out U.S. pickup points where shoppers can retrieve items immediately after ordering them, shortening delivery times from hours to minutes in its latest move into brick-and-mortar retail.

The world’s largest online retailer has launched ‘Instant Pickup’ points around five college campuses, such as the University of California at Berkeley, it said on Tuesday. Amazon has plans to add the program to more sites by the end of the year.

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