Speaking to the need for retail innovation and how Timberland is addressing it, Kate Kibler, Timberland’s vice president of direct-to-consumer retail, said, “The thing with retail today is every store shouldn’t be the same. Every store can’t be the same. This isn’t the retail of our fathers. This is a new day.”

For Timberland flex retail is fast pop-up stores focused on local market needs

Timberland’s new “flex retail” pop-up concept launched first in Bloomington, MN Mall of America as a pop-up store early in September, followed by locations in Atlanta, Detroit, Long Island and Queens, NY. READ MORE

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