The Internet of Things is Changing Retail For the Better

A customer sees a trendy blouse online but isn’t sure how it will look on their petite frame. They save the shirt in their account. A few days later, they walk into the store but all the customer service representatives are busy. No problem! Their smartphone just buzzed with a special alert, letting them know their saved item is in stock, and would they like directions to find it? Thanks to the Internet of Things (IoT), retailers can deliver this level of service to their customers. IoT is improving brand relationships with customers, providing new data streams, and refining the behind-the-scenes workflow. READ MORE