How Shinola is taking its ‘built in Detroit’ mission national

How Shinola is taking its ‘built in Detroit’ mission national

A successful brick-and-mortar expansion depends on connecting the store to its Detroit-based manufacturing mission, head of retail Travis Harrison told attendees of Future Stores Miami. 

At Shinola Detroit, a seven-year-old American-manufactured watch and leather goods lifestyle brand, the mission can all be tied back to a dark blue jacket. READ MORE

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