L’Occitane en Provence is putting a lavender-scented spin on retail trucks, launching a cross-country trip from Washington, D.C. at the Cherry Blossom Festival April 7th to The Grove in Los Angeles in October, stopping at key places in North America in between. “L’Occi Truck” will also park at Beautycon at the Jacob Javits Center in New York City April 21–22.

Inspired by a vintage French Citroën van once popular among French farmers, the 16-foot long, 7-foot high retro truck is clad in L’Occitane’s signature Provençal sunshine yellow. READ MORE