Canadian lifestyle brand Roots has announced its expansion into the United States will also include two new stores in the Washington, D.C. metro area. Slated to open this August, the new stores will round out the company’s four openings in summer 2018.
Among the forthcoming openings will be a 3,550-sq.-ft. unit on M Street that is part of the company’s Enhanced Experience formats, which emphasizes visual engagement that reflects the brand’s heritage. The second location will total 3,200 sq. ft. in the Super Regional Mall in the Pentagon City section of the nation’s capital.
Roots is on track to roll out 10 to 14 new U.S. retail locations by the end of 2018.