Gucci has opened the doors to its first store in New York City‘s SoHo neighborhood.
The new Wooster Street location is a bohemian blend of Italian artistry mixed with the industrial roots of the building. The space occupies 10,000 square feet in which its original framework is reworked with hand-painted floor designs and bold interior staging. Vintage furniture and fixtures add a throwback feel to the former site of a pencil factory. The store will include a theater of sorts with a 3D video display for viewers to step into the realm of Gucci.