Indianapolis-based headwear retailer LIDS Sports Group is set to kick off the rollout of its new retail concept at its New York flagship in Times Square. The fully revamped outpost will boast a cleaner layout and more comprehensive path throughout the store, which will be appointed with key differentiators. The modernized interior also will be equipped with pedestal fixtures as the focal point, while new digital messaging towers and screens further communicate new styles, in-store promotions and more. A custom embroidery station also will offer touch-screen technology to highlight its digital library of customization options.

LIDS operates more than 1,100 locations across North America.