Furniture brand Lovesac will open its first retail store in the Flatiron District.

Isaacs and Company’s Trever Gallina represented Lovesac in the lease of a store at 927 Broadway.

According to Gallina, Lovesac chose the location because it is a 24-7-365 shopping destination for everyday New Yorkers with a healthy influence of tourism for brand visibility.

“We performed due diligence in Manhattan for roughly six months before the brand decided that the Flatiron District would be the best neighborhood to introduce themselves to New York City,” said Gallina.

The store is a 2,200 s/f ground floor space with an additional 1,000 s/f at the basement level.

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