Visiting The North Face’s newest pop-up store is not for the faint-hearted, as it is located at 2100 meters (6890 feet) high, in the middle of the Dolomites mountain range in Italy. Launched last weekend, the store is only reachable on foot — a two-hour hike, to be more precise.

The store’s product offering is as unusual as its setting: it features eight collector’s items, donated by famous athletes and adventurers such as Alex Honnold, Conrad Anker, Simone Moro and Caroline Ciavaldine. To get a hold of the items, shoppers must either visit the pop-up store, which will run for eight days or join an auction on the brand’s website.