Bloomingdale’s is turning over some of its most valuable floor space to a rotating series of pop-up installations, nodding to the reality that the best way to draw shoppers is with workout spaces and Instagram hotspots rather than racks of clothes.

Dubbed the Carousel, the store-within-a-store will operate out of 1,000-square-foot spaces in four locations in New York and California. Each space will switch to a new concept every two months. READ MORE