Allbirds, known for its eco-friendly footwear, is taking a bigger bite out of the New York market with the opening of a flagship store at 73 Spring St. in Soho. It coincides with today’s debut of an updated San Francisco location on Hotaling Alley, near the company’s headquarters.

The 4,800-square-foot New York store replaces a prior pop-up shop on Prince Street and features a redesigned retail strategy.

MICHILLI INC, Alignment Development Services, GroundForce Logistics, and KRITON Electronics are the companies who have brought the store to life.