Jay Gatsby would not look out of place inside the new Jacob Cohën flagship store in Milan. In fact, had the sartorially-savvy character worn jeans at all, the retailer’s denim constructions would likely have been his first choice: they offer maximum tailoring, personalization, and craftsmanship. So, when the Cohën team brought on interior design and architecture firm Area-17 to design the space, they had already their traditional, core values sturdily established: maintain a sense of laid-back elegance, comfort ­– preciousness, even. The key was to have a store that would reflect the denim itself.

Area-17 is a full-service architecture and interior design firm, whose philosophy of work is rooted in the Italian design culture. We proudly pursue the excellence of the Italian design, providing our clients with innovative design solutions, fulfilling their cultural, aesthetic, operational, and marketing objectives. The firm specializes in retail, hospitality and residential environments, with a focus on high-end and luxury sectors.