Casper plans 200 stores in a bid to win the mattress wars

Casper plans 200 stores in a bid to win the mattress wars

According to a report in the Wall Street Journal, Casper plans to open 200 stores, including 18 existing pop-ups, which it says it will convert into permanent stores. This is a massive retail expansion, considering that Casper is already selling products through existing retailers like Target, Nordstrom, and Amazon. READ MORE

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