From interactive showrooms to trendy pop-up shops, there has been a significant shift in brick-and-mortar strategy that will only continue to evolve. Recent JLL research predicts that in the next five years, digitally-native brands will open more than 850 retail stores. These formerly online-only brands can provide a new kind of customer experience—one that is more personalized, immersive, and digitally connected—by combining the limitless potential of the internet with a hands-on experience.
With an established customer base online, e-commerce brands have insights into buying behaviors, interests, demographics, and locations. This data can help curate the best possible in-store shopping experience if used wisely, allowing these brands to move swiftly and efficiently into the physical world. This intel can not only help retailers identify the perfect store location, but also refine and expand on new consumer segments. READ MORE