Billionaire is going all in with its expansion in France. The Italian menswear brand, acquired by Germany’s Philipp Plein in 2016, has opened its first ever French store, a 130-square-metre located at 362/364 Rue Saint-Honoré, Paris.

Just across the road from the Hôtel Costes, the three-storey boutique was designed by architect Claudio Pironi and makes for an imposing presence with its tall rounded windows on the corner of the Cour Vendôme. From the outside, the label’s iconic golden lion can be seen, poised to greet visitors on the first floor.

MonkeyDu s.r.l. is the General Contractor & Millwork Company who has worked on the project. VIEW THE PROFILE