RIMOWA’s New Pop-Up Is One More Reason to Visit Aspen This Winter

RIMOWA’s New Pop-Up Is One More Reason to Visit Aspen This Winter

Aspen already has a shopping scene that rivals its slopes, but here’s one more reason to come this winter: Iconic German luggage brand RIMOWA has launched a pop-up store in the heart of town, and it will stick around for the entire winter season (now through April 2019).

As all you RIMOWA enthusiasts probably know, the brand sells its products at high-end department stores around the country, but this is its first pop-up shop in the tony mountain town of Aspen. The wintery boutique is on East Hyman Street, next door to the Aspen Art Museum—which is appropriate, seeing as the store kind of looks like a modern art gallery itself. The all-glass front and millennial pink interior perfectly showcase the brand’s sleek luggage, including its Original, Classic, Essential, and Hybrid collections.

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