American fashion and lifestyle brand Free People is set to open its first true store front in the UK later this week in London.

The 7,500 square foot store on Floral Street in London was chosen for its “vibrant Covent Garden” location. The opening will mark the brand’s second permanent store in Europe joining the Amsterdam flagship, which opened in November last year.

The fashion brand, known for its bohemian clothes and vintage silhouettes, has also announced that it will be following up the Floral Street opening with a second store in London, launching in Duke of York’s Square in March 2019.