The world’s biggest cell phone and TV maker will open three “Samsung Experience” stores on February 20, the same day it releases an addition to its signature Galaxy line. The locations include The Americana at Brand in Los Angeles, Roosevelt Field on Long Island in Garden City, N.Y., and The Galleria in Houston.

The new stores will be designed to allow visitors to experience the next generation of Samsung technology, the company said. People will be able to interact with eye-popping 4D VR and go head-to-head with their friends in an immersive 4K gaming lounge. They’ll also get see Samsung’s latest 8K televisions and create their own AR emoji.