Known for upscale menswear,  Ermenegildo Zegna has unveiled its new global flagship store at New York City’s iconic Crown Building, located at 4 W 57th Street.

Designed by world-renowned architect Peter Marino, the new store both celebrates Zegna’s history and legacy and brings the Italian fashion house into a new chapter by incorporating metallic strings echoing the yarns of Zegna’s craftsmanship into the facade of the store showcasing newer design concepts.

The boutique, which stands three levels tall features different groundbreaking innovations that set it apart from other luxury shops: some of these include an ephemeral installation that will change throughout the year, a virtual journey through the world of the designer, a personalization room with Zegna’s master tailor and a vintage Italian bar.