Balenciaga Has Opened a Two-Storey Boutique on London’s Sloane Street

Photography: Annik Wetter

Balenciaga has opened the doors to its shiny new shopping mecca on Sloane Street. In typical offbeat style, assistants that will meet customers upon entrance, but two hyper-real mannequins moonlighting as models Eliza Douglas and Takato Harashima.

The first floor has been conceived to look like a display case with bright lighting courtesy of ceiling panel lamps and floor-to-ceiling windows. Interiors-wise, it’s as industrial as you’d expect from the brand. Minimal grey furniture, metal shelves and a system of conveyor rails upon which the collections will be hung contrast against carpet.

Ink Associates is the Architectural firm who has worked on the project.