Fabletics has launched its first brick-and-mortar space in New York with the opening of a new store in SoHo. The 2,743-sq.-ft. pop-up features numerous engaging elements beyond the apparel on display, including a mini boxing ring with custom gloves, as well as a medicine ball installation. According to WWD, the opening kicks off a year of retail expansion that will include the opening of 12 stores. This month alone will see new stores open in Austin, Texas, and Jacksonville, Fla. May through June will comprise openings in Pleasanton, Calif.; Garden City, N.Y. and King of Prussia, Pa.
Fabletics currently oversees a fleet of 27 stores.