Sergio Rossi has launched its New York store, marking the brand’s continued push into the U.S. market. This is the Italian luxury label’s second retail location in the States. The other is located in Las Vegas at the Caesars Palace Forum Shops.

The store, located at 680 Madison Ave., will offer customers an interactive customization service that allows them to style their own SR1 slippers, pumps and running shoes in exclusive options.

Kenneth Park Architects (KPA) is the Architectural firm who has worked on the project.