Italian apparel brand Moschino has introduced a new retail space on Madison Avenue in New York. Designed by Jeremy Scott, the long-term pop-up concept spans 1,000 sq. ft. and features eight floor-to-ceiling windows on the storefront that spell out the brand’s name. WWD reports that each of the letters change color in homage to the ever-changing skyline. Neon signs are suspended from ceilings to further establish a sense of place, while a life-size Moschino teddy bear anchors the retail space.