Lululemon, the athletic apparel chain for fit men and women, opened its first yoga studio in SoHo, New York. The Canada-based retailer is known for holding yoga classes in stores among the merchandise. The 9,230-sq.-ft. store at 520 Broadway has plenty of space for an actual studio. The SoHo Lululemon store is just a 5-minute walk from the ALO Yoga SoHo store which also has its own studio. For anyone living in the area, they’re in luck with accessibility to brand sponsored yoga instructors and ambassadors.
Category Archives: Lululemon
Vancouver, British Columbia-based athleisure brand Lululemon has announced a new partnership with Penguin Random House to launch a mini-library space within its HUB Seventeen community space in New York. Home to more than 1,000 books from Penguin Random House, the small space is installed alongside the active retail floor. The concept aims to express the brand’s commitment to the ongoing casualization trend.
The library pop-up, which is populated largely with literature on wellness and self-improvement, spans one wall of the store and is outfitted with two reading nooks appointed with velvet benches and pillows.
Lululemon is doing well selling its patented-fabric activewear, but its broader achievement is in elevating the brand to a lifestyle proposition.
While the brand’s e-commerce is becoming an increasingly more important channel, stores remain key. In the quarter the company opened four net new stores and completed seven remodels, and expects to open about 40 new locations by the end of the year. The company also opened 23 temporary stores, which the company calls “seasonal stores,” at the end of the second quarter and plans to more than double that number into Q4, he said. READ MORE
Lululemon Athletica, founded in Vancouver in 1998, has opened this week a new store at the NorthPark Center in Dallas