La Mer – the instantly recognizable luxury skincare brand that serves as the secret weapon of A-listers from Kim Kardashian to Gwyneth Paltrow is taking up residency in Soho Square with an exciting new pop up. Visitors will be invited inside to explore the story and ethos behind the brand and its rise to global prestige, as well as providing a haven like a space for self-care and relaxation in the oppressive bustle of central London.