Chanel opened a major new Paris flagship on Thursday, combining three buildings, including a former 17th-century convent, in a megastore at 19 rue Cambon designed by Peter Marino. 

The giant 1,500 square-meter store, which spreads around the corner of Paris’ busiest luxury thoroughfare, St Honoré, to rue Duphot and rue Cambon, with entrances on all three streets, is named 19 rue Cambon. Giant plate glass walls at the back reveal an interior where there grow camellias, Coco’s fetish flower.

The store is also located just 50 meters from Chanel’s historic Paris headquarters at 31 rue Cambon, also the site of the studio of Chanel’s creative director Karl Lagerfeld, a building first acquired by Coco Chanel in 1918.