Last week I stopped by the new Nike flagship on 5th Avenue and my jaw literally dropped. It is called “House of Innovation 000”

Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences including the largest collection of Nike shoes for sale in the world, a “speed shop” filled with popular items available for grab-and-go buying, and incorporation of new features from Nike’s shopping app, including instant purchase.

The store is an immersive shopping experience that combines traditional shopping with the company’s digital app to create a futuristic shopping experience.