Balmain has opened the doors to its new Paris flagship store on February 14th. The store extends the brand’s new theme introduced by its recent Milan flagship.

The new store which is located on the prestigious rue Saint-Honoré street is spread over two floors and is now Balmain’s biggest location at 6,845 square feet. Balmain is following many others with a new interpretation of retail as consumers search for something different.

Designed by Rousteing in collaboration with Studio AMV’s Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay, the two-story boutique — the brand’s largest store, measuring a total of 6,845 square feet — was conceived as a series of rooms.

Channeling a Parisian apartment, it opens with a library-inspired space featuring a parquet floor, towering mirrored columns and marble shelves stocked with women’s bags. A small passage themed around a game room with a custom-made chandelier and game-table-inspired merchandising unit housing small accessories is flanked by a safe wall with jewelry displays.

L&S Group is the General Contractor who has worked with the brand on this prestigious project

L&S Group provides turnkey services and the substantial experience as a general contractor that it has built up over the years means that it is highly reliable. The group works all over Europe, offering services of a guaranteed high standard to clients who need to build or renovate stores.