Philanthropic Milan-based luxury fashion brand Redemption has opened its first physical retail location, a 4,000-square-foot boutique on NYC’s Wooster Street, offering unique design features and an exclusive customer experience.

Designed by Studio Luca Guadagnino – the interior architecture firm run by the award-winning director of the same name – the flagship store aims to be an oasis of nonchalant Parisian chic in SoHo and offers the brand’s ready-to-wear, accessories and haute couture collections.

Inspired by photos taken of the Rolling Stones recording an album in a house on the Côte d’Azur in the 1970s, the boutique also takes design cues from Paris’ iconic Haussmann apartments.

Michilli Inc is the General Contractor who has worked with the brand on the project.

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