Jewelry and accessories retailer Swarovski has opened its first US Crystal Studio retail location in Costa Mesa, California.

Designed by Spanish architect and designer Patricia Urquiola Hidalgo, the store features interactive, digital touch-points to streamline the purchase process and a Sparkle Bar station.

The Bar provides customers with the opportunity to create and design their own jewelry and find digital styling inspiration from Swarovski’s influencers community. The Bar is also equipped with a wireless phone charging area and personalized gift options.

The company also plans to open more concept stores domestically and internationally next year.

Th3 Standard is the Architecture and Project Management firm who has worked with the brand on the project

Th3 Standard is an international architectural and project management firm, a true retail industry and interior design specialized lab, widely recognized for its ability to offer and develop new concepts and provide a wide range of professional consultancy services and individually tailored solutions to companies or individuals wishing to invest in retail sales networks and carry out projects in private or commercial property developments, on an international scale. VIEW PROFILE