Luxury brand Gucci is bringing a splash of 70’s-era glam to the shuttered South Central Bank in Chicago’s West Loop neighborhood, transforming the vacant space into a disco-inspired GG Psychedelic Pin pop-up experience.

Located at 160 N. Morgan St., the Chicago pop-up is the third iteration in Gucci’s “Pin” pop-up series, which the brand first launched at Denver’s Cherry Creek Shopping Center last November. The conceptual Pin pop-ups are inspired by interactive pins found on digital maps (each Gucci Pin pop-up location includes a customized Gucci pin that appears on Google Maps).

The 2,600-square-foot luxury pop-up store will run through March 2, 2020 and includes jewelry, accessories, shoes, and ready-to-wear from the brand’s Psychedelic collection, featuring the classic GG design newly remixed by Gucci Creative Director Alessandro Michele.

Valerio Architects, Inc is the Architectural firm that has worked with the brand on the project.

Valerio Architects, Inc is a ±50 persons architecture firm with offices in Los Angeles, California and Buenos Aires, Argentina.

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