Balenciaga has opened a new flagship in Rome at Piazza di Spagna, its fourth mono-brand store in Italy. Located at the foot of the Spanish Steps—introduces a location-specific concept to showcase men’s, women’s, and kids’ ready-to-wear, bags, shoes, and accessories on two full floors.

Glass doors and windows facing the street are curved inward, creating convex spaces that reveal a wider view of the store’s interior from outside. Inside, rooms open up to one another, each a variation of the theme that came before it. The floors of each room are made from a variety of codified textures: asphalt-like, interlocking concrete tile, and logo-carved carpet in cement grey and theatrical red.