Nike Rise, a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city, has opened in Guangzhou, China. With the consumer at center and bolstered by a Member-first approach, Nike Guangzhou curates a 1-to-1, personalized shopping journey that connects consumers to sport, their communities and one another., and is the newest member of Nike’s innovative portfolio that includes the year’s recent pilot concepts of Nike’s flagship House of Innovation, which provide a peek behind the curtain of Nike’s biggest innovation moments, and Nike Live, a locally curated shopping experience for members.