Swarovski has introduced its ‘Crystal Studio’ to the UK, opening on London’s Oxford Street as the location for the first venue in the country.

It opened its first Crystal Studio last autumn in Milan, in celebration of the company’s 125th anniversary, with more following in Paris, Beijing, Tokyo, LA, and Shanghai.

The very first Swarovski retail store was also opened in London nearly 40 years ago, in Mayfair in 1983. The new concept store opened on July 30