The three-level, 11,800 square foot space is located in the Chelsea furniture design district at 116 7th Avenue. The store is one of only a handful of new retail builds in the area as most brands coming into the neighborhood renovate existing spaces.

The entire exterior uses a clean 8’ x 8’ repeating steel grid creating a multitude of framed vignettes. Product stories for furniture, lighting, and accessories come to life in the soft grey frames for passers-by. The vignettes transform routinely with the changing product assortment.

In contrast to the brick and stone buildings in the area, the new EQ3 store becomes a beacon of glass and light.

Since our founding in 1999, we at Michilli Inc. have specialized in constructing luxury retail, residential, and commercial spaces. Our projects vary in size, scope, and location, yet our commitment to excellence remains the same. With each new project, we strive to understand and achieve the specific vision and needs of our client and the space at hand.

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