Loro Piana is making its home in the Meatpacking District a permanent retreat. Having first operated as a pop-up store from May 2019 through December 2019, the new Meatpacking District store was designed by architect Vincent Van Duysen. The shop utilizes a new, clean, open concept providing ample space as a hub for creative experimentation.

The 1,700-square-foot store at 3 Ninth Avenue is Loro Piana’s 23rd store in North America.

A focal point of the design is a glassencased winter garden — freestanding at the center of the boutique — which will be updated and cultivated four times a year following the seasons. The store is a combination of soft and neutral tones, mixed with natural light and flora. There is fluted Portland stone wall cladding and European oak wood finishes and metal accents have been coated in an aged white paint treatment.

Atmosphere Design Group and SAJO are the Architecture and General Contractor firms who have worked with the brand on the project