The brand, known for its signature crystal, initiated the revamp under the leadership of Giovanna Engelbert, Swarovski’s first-ever global creative director, who was appointed to the role in May of last year.

Swarovski has introduced a new brick-and-mortar concept called “Instant Wonder,” which will feature 30 stores in key global markets.

The 30 “Instant Wonder” stores will include live and digital activations designed in partnership with Paris-based events company Villa Eugenie. The first of these locations was opened in Milan on February 21st.

The new project was completed by the Architectural and General Contractors firms Th3 Standard and Blu Label.

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