The brand, known for its signature crystal, initiated the revamp under the leadership of Giovanna Engelbert, Swarovski’s first-ever global creative director, who was appointed to the role in May of last year.
Swarovski has introduced a new brick-and-mortar concept called “Instant Wonder,” which will feature 30 stores in key global markets.
The 30 “Instant Wonder” stores will include live and digital activations designed in partnership with Paris-based events company Villa Eugenie. The first of these locations was opened in Milan on February 21st.
The new project was completed by the Architectural and General Contractors firms Th3 Standard and Blu Label.
4URSPACE is the app that enables teams building out tenant commercial spaces to communicate and collaborate across multiple projects in real-time. Currently, teams exchange and store files, photos, and tasks across various platforms, creating a frustrating and disorganized communication process. Traveling to job-sites is currently limited and generates additional costs.
4URSPACE users like Swarovski have access to customized solutions including clear visibility of tasks and milestones, live video access to every job-site according to local regulations, custom folders by space types and brands (Standard Document Management System), and overall streamline their communications across the globe.
Currently, Swarovski has 30 projects managed through the app and an estimate of approximately 300 projects for 2021.
Ivo D’Ortenzio, Head of Global Construction & Facility Management at Swarovski shares the reason why Swarovski has decided to implement 4URSPACE:
“There are several collaboration apps and software in the market, but only 4URSPACE has offered us a technology tailored to our own needs that is easy to adopt for every team. The 4URSPACE team has been supporting our entire organization by offering a highly effective customized app that is perfect to manage a large volume of projects in different countries and regions. Today investing in technology that supports and improves efficiencies and collaboration when working remotely has become more important than ever. 4URSPACE is the team we choose to collaborate with.”
Swarovski unveils Australia’s first Crystal Studio concept in Sydney’s QVB following in the footsteps of international fashion hubs; Milan, Paris, Shanghai, and Beijing.
The new store offers a highly premium aesthetic, expressing the essence of the brand. Materials and colors play a crucial role in the design, creating a ‘studio’ atmosphere, contrasted by a warm and enchanting color palette set against the historic backdrop of the QVB.
Swarovski has opened the first store in Canada with the new Crystal Studio design concept at CF Sherway Gardens, Toronto.
Crystal Studio design is an innovative, interactive and modern concept where customers can engage at the Sparkle Bar, The Edit, The Wall of Desire, Wrapping Stations, and most importantly, a fun way to shop.
Th3 Standard is an international architectural and project management firm widely recognized for its ability to offer and develop new concepts and provide a wide range of professional consultancy services and individually tailored solutions to companies wishing to invest in retail sales networks and carry out projects in private or commercial property developments, on an international scale.
Swarovski has introduced its ‘Crystal Studio’ to the UK, opening on London’s Oxford Street as the location for the first venue in the country.
It opened its first Crystal Studio last autumn in Milan, in celebration of the company’s 125th anniversary, with more following in Paris, Beijing, Tokyo, LA, and Shanghai.
The very first Swarovski retail store was also opened in London nearly 40 years ago, in Mayfair in 1983. The new concept store opened on July 30
Swarovski has recently reopened its flagship store in Ginza Tokyo with the new Crystal Studio design concept, which combines brick-and-mortar retail and “Omnichannel” shopping experience.
Th3 Standard Inc is an international architectural and project management firm, widely recognized for its ability to offer and develop new concepts and provide a wide range of professional consultancy services. VIEW COMPANY PROFILE
Jewelry and accessories retailer Swarovski has opened its first US Crystal Studio retail location in Costa Mesa, California.
Designed by Spanish architect and designer Patricia Urquiola Hidalgo, the store features interactive, digital touch-points to streamline the purchase process and a Sparkle Bar station.
The Bar provides customers with the opportunity to create and design their own jewelry and find digital styling inspiration from Swarovski’s influencers community. The Bar is also equipped with a wireless phone charging area and personalized gift options.
The company also plans to open more concept stores domestically and internationally next year.
Th3 Standard is the Architecture and Project Management firm who has worked with the brand on the project
Th3 Standard is an international architectural and project management firm, a true retail industry and interior design specialized lab, widely recognized for its ability to offer and develop new concepts and provide a wide range of professional consultancy services and individually tailored solutions to companies or individuals wishing to invest in retail sales networks and carry out projects in private or commercial property developments, on an international scale. VIEW PROFILE
