Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.
Called Timberland Tree Lab and located at King of Prussia mall, King of Prussia, Pa., the new store emphasizes storytelling and features curated product collections in a gallery-style setting. Sleek, angular design elements combine with minimalist product displays for a fresh and modern brand presentation. Fun displays, including an oversized, Timberland-style periodic table, casually reinforce the science of comfort behind the new technologies that go into the product on display. READ MORE