London – San Francisco-based luxury and sustainable footwear brand, Allbirds, has officially opened their debut European store at 121-123 Long Acre, in Covent Garden, London.

The 1,600 square foot store, design in collaboration with Allbirds’ in-house team and design agency XYZ, has been inspired by London’s parks with the interior offering a natural green environment, with use of greenery and natural materials such as moss throughout.

The London store also features a unique interactive wall, displays laces encased in recycled plastic bottles, to represent the brand’s eco-friendly products, as its signature Wool, Tree, and Sugar shoes are all made from sustainable materials.