Ulta Beauty is set to open its first Manhattan location.

The beauty retailer has been expanding rapidly, with plans to open about 100 retail locations per year but so far has focused mainly on suburban markets. The New York location, on the Upper East Side at 184 East 86th Street at Third Avenue, will compete with other beauty retailers in the neighborhood — mainly Sephora, which has a location at 144 East 86th Street, just down the block, and Bluemercury, which has a location two blocks north. In contrast to both of those specialty stores, Ulta sells a combination of mass and prestige beauty products, plus offering salon services and products. The New York store opens in fall 2017. Read more