Tucked away on Wooster Street in the heart of SoHo, Simone Rocha’s first New York store, opened on Feb 10th, is a small oasis in an otherwise perpetually hustling area.

Kenneth Park Architects & Schimenti Construction have worked with Simone Rocha on the project.

Founded in 1989, Kenneth Park Architects is a 60-person, full service architecture firm that specializes in retail, commercial and mixed-use development.

Schimenti Construction has built an enviable reputation as one of the region’s leading general contractors.