Europe’s Fashion Brands Expand in U.S. Even as American Stores Close Doors

U.S. retailers are closing stores but that isn’t keeping European brands away; H&M, Zara, Primark and Reiss push deeper into the American market.

European retailers hungry for growth are pushing deeper into the U.S., with some using the overexpansion of their American counterparts as a chance to pick up consumers and prime locations. READ ARTICLE

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