The luxury brand has opened its new flagship at 689 Madison Av. in New York right across from Hermes on the Upper East Side. The 16-story building at 687 Madison Avenue has 93 co-op units, known as the Cumberland House, above the over 7,500 square feet of retail space on the ground floor.
EXA USA CORP, SAMAP and MODAR are the vendors who have worked with Bally on this project.