Since its debut in 2013, Shinola, the Detroit-based brand that almost single-handedly put American watchmaking back on the map, has exuded a no-nonsense, masculine appeal.
On June 23rd, however, the brand signaled a smart new focus with the opening of its third New York City location, on Prince Street in bustling SoHo. The store’s products will skew in a new, more feminine direction, as evidenced by its exclusive, specially curated assortment of limited edition and one-of-a-kind women’s accessories.